Kids Co

Published 2009-01-08 – 10:17:35

I wasn't wrong the charity I wrote about in my previous post was indeed called kids co. Have a look at their great ads here: http://www.kidsco.org.uk/images/KidsCompany_AwarenessCampaign.pdf Here's what they do (from kidsco.org.uk) OUR LATEST MEDIA CAMPAIGN In our latest media campaign we’re challenging public attitudes towards anti-social and ‘yobbish’ behaviour by trying to get people to understand the experiences of children who have been abused and neglected. You may have seen one of the five ads in the newspaper, at a Tube station, or in a public space. To make the debate and campaign truthful, we used images and facts which reflect the lives of some of the children we see at Kids Company. The kids featured in the photos volunteered from a local youth club in Camden. We did not involve young people from Kids Company because our client group is too vulnerable. The young people themselves were very keen to be part of these ads because they’re fed up of being discussed in the media without having a chance to explain where they’re coming from. The more people who engage with the campaign, the better. Our aim is to challenge negative perceptions of abused and neglected children and promote greater understanding in relation to the impact of trauma and neglect on the developing brain. It’s about encouraging everyone to take responsibility for this, so we can address social problems as one. You can show your support by donating to our work, volunteering your time or just helping us to raise awareness of the needs of these children. Click on the buttons to the right to find out more.em>